The Internet field is very particular about the first-mover advantage. Once a new commercial track appears, big and small giants will race against time to get in first. Meituan is quite special. In the fields of hotels, takeaways, travel, etc., it follows the principle of late arrival, and "catch the late market" seems to have become a label for it. On special database October 29, Meituan quietly launched a small program, which once again caused heated discussions in the industry.
Compared with the high profile when he entered the travel market two years ago, or he was afraid of Tencent's "big brother" feeling, or he was afraid of repeating the same mistakes in travel, Wang Xing, who was very good at topic operation, had no choice in the small program battlefield. Holding high and playing high, but very low-key launched this business. Since no news has been released before, it is normal for the industry to be "surprised" by this. Since the collapse of the travel market, Meituan seems to have hit the ceiling of expansion.
The Mini Program Battleground has extremely strict requirements on the overall strength of the players entering the game. In addition to WeChat and Alipay "going ashore" early, even the "big traffic" Baidu has to rely on frequent acquisitions to make up special database for its shortcomings to achieve breakthroughs. fumble. From this point of view, Meituan does not have many cards in hand. Undoubtedly, if you want to "head to head" with BATT, a fierce battle is inevitable. Can Meituan make small programs.