The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar.
This stats roundup includes figures that help to illustrate the quick growth in online grocery in the UK and US over the course of the pandemic, the subsequent dip in 2021, and the lasting changes that are being seen in the sector.
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For more stats, see the following articles:
Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19
13.4% of US grocery shopping was digital in December, with mobile edging out over desktop
A December 2021 survey of 3,300 US consumers, conducted by PYMNTS, found that grocery shopping over the holiday period was still overwhelmingly carried out in-store, with 86.6% of consumers buying groceries in physical stores compared with 13.4% buying them online. By contrast, US consumers were 2.5 times as likely to make other types of retail purchases (excluding automobiles and petrol) online, with 33.1% of US consumers making other retail purchases online in December, and 66.9% buying them in-store.
When online sales were split up by device, a higher percentage of grocery sales were revealed to have been made on a mobile device than on a laptop or desktop – by a very small margin: 6.7% of grocery sales were made online on a mobile device, compared with 5.9% on a laptop or desktop computer. By contrast, overall retail sales were still weighted towards desktop, with 13.4% of sales being made online through a mobile device, and 18.5% being made online using a laptop or desktop computer.