You've learned how to create videos for social media - but we don't want you to stop there: we want you to produce the best social videos ever Good product descriptions give compelling reasons to consider making a purchase is the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
My point is that you need to create videos that are helpful to them in some way. Videos that focus solely on promoting your products or services are likely to fall flat description starts with research. The reason is simple if you know who you are writing for, you will know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
instead of superficially addressing several points. Pick a topic and expand on it throughout your social video without straying from it. If you can't even squeeze enough information into the article, try creating a series of short videos that expand on the topic. we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.