Making decisions has always been a challenge for managers because they can define the future of the company. In the marketing area , a decision can be decisive for the success of a launch, the acceptance of a campaign or the perception of customers about the brand.
For this reason, it is essential that decision-making be a structured process, based on reliable data and information, which allow more precise and less risky choices to be made.
Once in today's competitive marketplace, taking a wrong turn can be very serious.
And it is exactly about this that we will deal with in this article. You will understand how the decision-making process works and what are the main elements to make good choices in marketing. Sight: