an SEO — and read the top eight lines). 38. Linking Strategy This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist. Your internal linking structure typically stems from your siloing strategy, which is vitally company employee list important to establishing relevance for SEO. In addition, your inbound/outbound links should be part of an organic, natural strategy in compliance with search engine guidelines. As part of site maintenance, monitor your link profile regularly.
It is definitely worth mentioning that with Google promoting PageRank, the voluntary link has become a sellable commodity. As such, a big money business developed around selling links. Google has considered this spam for a long time, has enforced several company employee list penalties around it, and has built a great amount of technology to fight it. We can expect significant consequences to SEO consultants that still prosper by fabricating and distributing such links. See my post discussing Guest Posting for Links. 39. Static URLs Complex, dynamic URLs can be a problem.
If your site has any of the following, consider converting your URLS to static URLs:More than two query string parameters Dynamic pages that aren't getting indexed A lot of duplicate content getting indexed You can also use mod_rewrite or ISAPI_rewrite as appropriate to simplify URLs. Rewritten URLs will appear to be static URLs. This tends to be a lot of work, but company employee list is a surefire way to address this issue. You can also use the canonical tag to tell search engines which page is intended to be indexed as the canonical version. 40. No Spam Tactics Make sure that your SEO strategy follows Google Webmaster Guidelines and Bing Webmaster Guidelines. If ever in doubt about any of your tactics, you can also refer to what Google.