The consumption of audiovisual content has increased considerably in recent months, particularly through digital platforms such as Netflix, Amazon Prime Video, Twitch and YouTube, among others. YouTube entered more than 4 billion dollars in the c level email list first quarter from advertising. Google's goal is to make its video platform even more profitable Now they launch tools for the application for Smart TV The consumption of audiovisual content has increased considerably in recent months, particularly through digital platforms such as Netflix, Amazon Prime Video, Twitch and YouTube, among others. The situation has opened an area of opportunity for Google's video platform, which it seeks to capitalize on and.
As part of the plan to do so, they presented new tools aimed at advertisers. what's new on youtube These are versions for a new format of the c level email list tools that it already offered for its web and mobile applications, which aim to help brands reach consumers and measure the effectiveness of their ads. In this case, YouTube adapted its service to bring it to Smart TVs and, according to an entry on its blog , it does so in response to how the audience of its video platform has grown considerably on these types of devices. According to the available information, the time spent watching live content on these types of screens has grown by 250 percent globally.
While the time spent watching movies has grown by 800 percent. YouTube also highlights the increase in television and news content on its platform, detailing that its goal with these latest advertising products is to help advertisers "navigate the c level email list broadcast boom." Grow in income The figures from the Goolge video platform are annualized and, although the coronavirus effect and social distancing measures cannot be accurately pointed out, data from the GlobalWebIndex reveal that 51 percent of the people consulted worldwide accept that increased their consumption of video platforms, which includes it.