Jun 14, 2022
In Beauty Forum
For operators, the work more or less involves the category email list promotion of products, but often in our impression, it seems difficult to have a scientific and rigorous assessment standard for promotion through self-media operations and other channels. However, the author believes that CPM is actually a good judgment indicator and standard, so what is the reason? The author will give you a detailed introduction. Those who do operations should be familiar with the category email list English abbreviations beginning with CP, such as CPA, CPM, CPD, CPT, CPS, etc. If you don’t know what they mean, it means category email list that you are not a qualified operation. In the past few days, when I was researching the advertisement placement of Xiaohongshu, I saw some cases. Those non-effective advertisements can also calculate the CPM (cost per thousand impressions), which gave me a new understanding of CPM. You must know that according to common sense, the price of CPM can only be seen in the background of performance ads, and category email list it is generally difficult to calculate how much a CPM is for non-performance ads. If non-effective advertising can also use the category email list price of CPM to evaluate the effect, we media operations, brand advertising, etc. in our daily work, with CPM as the evaluation standard, then the evaluation of work output is much simpler, all work can be CPM. This article will tell you about different CPMs from the following three aspects, and maybe there will be new inspirations that will help you in your work. A new definition of CPM In the traditional category email list understanding of advertising.