These statistics Australian Email Lists show the effectiveness of email marketing and the money invested in it follows. Sixty-three percent of respondents to a Magazine survey in January 2011 stated that they were likely to increase email spending during 2011. In the e-tailing group 2010 Annual Merchant Survey, 79 percent of merchants said they would send more targeted Australian Email Lists to improve their Web site performance.
By 2013, email spending is anticipated Australian Email Lists to increase to $27.8 billion, according to the August 2009 r Stevenson Communications Industry Forecast. In 2008, this figure stood at just $11.9 billion. This increase in spending is justified by the many factors that make email based marketing effective. Marketing via email is data driven, permits targeting, drives direct Australian Email Lists sales, and supports sales made through other channels. Perhaps most important from the view of the customer is that it builds relationships, trust, and loyalty.
Modern services for marketing by email support database Australian Email Lists segmentation, integration, and other methods of making outgoing messages more targeted. Using advanced technology, businesses can generate emails on the fly that are customized to individual Australian Email Lists recipients. The offers and promotions contained in these emails result in immediate actions like registrations, inquiries, downloads, and sales. Consumers are directed to offline events and stores, relationships are strengthened, and branding and awareness are developed.