This article is a product analysis report of Douyu Live, which mainly includes these four points: functional structure and user path, market analysis, user analysis, and functional iteration. Gamers should be familiar with Douyu Live. It is a barrage-style live sharing website that provides users with live video and event live services. It mainly focuses on game live broadcast, covering entertainment, variety shows, sports, outdoor and other live broadcast content. Douyu Live, formerly known as ACFUN Live Broadcasting, was officially renamed Douyu TV on January 1, 2014. Later, with the capital injection of Aofei Animation, Sequoia Capital, Tencent and other companies, the company developed rapidly. By 2018, it has basically reached the top position in the domestic game live broadcast field.
On July 17, 2019, Douyu Live was listed on the NASDAQ exchange. Structure of this paper The author analyzes Douyu live broadcast from the following aspects: Douyu live broadcast function structure and user path Market analysis user analysis function phone number list iteration Summarize 1. Functional structure and user path 1.1 Functional structure diagram Douyu Live is divided into 6 sections according to the functional structure, including live broadcast, community, search, leaderboard, mine, and discovery, as shown in the figure below. Figure 1.1 Functional structure diagram of Douyu live broadcast 1.2 User usage path map Figure 1.2 Watch the followed live room Figure 1.3
Enter the fish bar Figure 1.4 I want to watch the live broadcast, but there is no designated live broadcast room 2. Market analysis 2.1 The development history of Douyu 2.2 Market Positioning Douyu mainly focuses on game live broadcast, including online competition, stand-alone hot game and mobile game leisure, as well as some entertainment live broadcasts such as appearance, outdoor, technology education and voice live broadcast. The main audience of game live broadcasts is relatively young, about the age group of 18-35 years old; the average age of other types of live broadcasts may be slightly older, and everyone can take what they choose.