Many people feel the pressure of trying to meet the need to produce marketing content today. It can get overwhelming, especially for small and medium-sized business owners who may not have the writing skills, time, or interest to follow every phase of the writing process. Enter content editors and copy editors who can help ensure that an article is polished and ready to share live. What is content marketing and where does publishing fit in? What is Content Marketing Content marketing refers to a strategic marketing plan designed to create and share relevant and valuable content for a target audience. Today's demands for long-form content and interesting material mean that business owners must regularly engage in the content marketing process. Many of them turn to freelance writers to employee data ensure that their process or deliverables are created and published in a timely manner, and with accurate and useful information inside. A freelance writer will typically help the business write their content marketing deliverables, either from scratch or using a content brief. The company would then use a content editor or copy editor that it has partnered with on a contractual or in-house basis. They are all different roles, although they can sometimes be mixed up. Of course, a freelance writer should always deliver a polished piece that requires minimal editing, but it's a good idea to separate the final edit from the freelance writer's role. Benefits of Hiring a Professional Editor Benefits Professional Editor Editing and proofreading are key parts of the overall writing process. Everyone makes mistakes, even professional writers. Regardless of the size of the article, it must be reviewed by an editor before being published. Published work looks more polished and professional when properly edited, and it also helps engage readers more effectively.