In 2020, the number of live broadcast e-commerce players has increased sharply. Presidents and CEOs of companies who Taiwan Phone Number List used to take a wait-and-see attitude have entered the water one after another, considering live broadcast as a "life-saving straw" for their companies. For example: Sun Chunlai, the founder of Lin Qingxuan, contributed Taiwan Phone Number List his first live show on Valentine’s Day on February 14, generating sales of nearly 400,000 yuan; driven by the live broadcast, Lin Qingxuan’s overall sales in March reached 120% over the same period, and the store The average performance reached 122.19% in the same period, and it also topped Taobao's first live-streaming shopping festival "Domestic Good Price List". Others such as Liang Jianzhang, founder of Ctrip, Dong Mingzhu, chairman of Gree Electric Appliances, and Ding Lei, CEO Taiwan Phone Number List of NetEase, also joined the livestreaming team, and the president brought the goods aggressively. 3000 words dry goods summary! Comprehensive analysis of live broadcast e-commerce anchors "all living beings" from 7 perspectives Note: From left to right are Sun Chunlai (Lin Qingxuan), Liang Taiwan Phone Number List Jianzhang (Ctrip), Dong Mingzhu (Gree), Ding Lei (NetEase) In addition to business owners, due to the impact of the epidemic, since February, officials from government agencies including county magistrates and mayors have also turned into "cargo officers" to take the lead in stimulating consumption, revitalizing the local economy, and inspiring the confidence of businesses and citizens. According to the data of the "2020 Kuaishou Content Ecology Semi-annual Report" released by the Kuaishou Big Data Taiwan Phone Number List Research Institute, the first phase of the Kuaishou platform live broadcasted the county magistrates' activities to Taiwan Phone Number List help farmers, and joined hands with the magistrates of 11 counties including Xinjiang, Liaoning, Hebei, Hunan, Guangxi and other counties to carry out live broadcasts For the goods-carrying activities.

It has to be said that the popularity of live streaming has indeed revived the "second spring" of e-commerce. Under the stimulation of live streaming, users who were originally quiet have begun to become active again. Today, live streaming has transformed from "net celebrity live streaming" in the traditional sense to "all-people live streaming", and when it is combined with the e-commerce industry, this momentum has become more prominent and obvious. Large-scale e-commerce platforms are behind the fuel, the support of merchants and enterprises. The continuous participation of traffic bodies such as Internet celebrities, stars, and entrepreneurs, and the catalyst of special and extreme situations have made live broadcasts more popular. As a result, a new stage of e-commerce development with Fax List live streaming as the source of goods has begun. On the surface, live streaming has indeed shown signs of recovery for the already declining traditional e-commerce model, and it has even created a brand new industry outlet, in which Internet giants and investment institutions have joined; however, this traffic-oriented development The model will eventually get bogged down by peak traffic and sluggish growth. Therefore, live streaming can only delay the exit of e-commerce to a certain extent, allowing the e-commerce industry to return to light for a short period of time, but it cannot really solve the deeper contradictions in the e-commerce industry. Once the traffic bonus is gone, the live streaming will also be shelved. Looking for the successor of live broadcast delivery is the guarantee to ensure that the development of the e-commerce industry really begins to enter a new stage - live broadcast delivery is just a catalyst. The author once defined live streaming as a process of decentralization of an e-commerce platform, that is, transforming the development model centered on the e-commerce platform under the traditional e-commerce model into a development model centered on the live broadcast anchor.