Whether it's transactional emails, personal conversations, business notes and promotions, inboxes are a jumble of messages. So it's no surprise that you still hear the question "Is email marketing dead?" trying to stand out in a crowd can be overwhelming. How do you speak to your audience in a way that gets them to pay attention? Fortunately, it is only bad email marketing that is dead. Here are seven principles to follow to make sure your email is the one that gets opened. 1. Send emails at the right time of day if your email arrives in the middle of the night when subscribers aren't actively checking their inboxes, It's likely to end up being ignored, pushed to the bottom of an already overflowing inbox. More than 20% of email opens occur within the first hour of sending company mailing list and 30% within the second hour. Take-out? Figure out when your audience is actively interacting with their email and optimize your email marketing schedule accordingly. Chart of email opens in the united states by time of day source: litmus email engagement status 2020 litmus' analysis of email opens found that opens in north america, australia and new zealand tend to happen in the morning, around 10 a.M. Local time. European openings, however, seem to run more consistently from 8am-5pm, with a slight bump around 4-5pm as they head home for the day. Use email marketing platforms to schedule emails for the best time of day for your audience. Measure benchmark open rates and test different timings to optimize open and click rates. With litmus email analytics. See where your followers open, when, and for how long. So you can see what's working and optimize your email program. Learn how → 2. Personalize subject lines hey |f-name|! In 2021, personalization will have to be more than just calling a customer by name to get their attention. We need to be smarter in how we tailor content to a customer's personal needs. Customer actions, such as abandoned carts, page views, and contact engagement, can show us exactly what the customer is looking for. Demographic information,